About Us
At Esty Place Of Varieties, fashion meets individuality. Founded in 2019 and headquartered in Ikot-Ekpene, Akwa Ibom State, we are a family-owned fashion business led by Esther Imefon, popularly known as Florababy in the fashion world.
Our boutique is built on the belief that everyone deserves to express their unique style without breaking the bank. With a small yet passionate team, we curate a wide range of high-quality clothes, shoes, handbags, wristwatches, and accessories for all genders and age groups.
We’re not just selling fashion—we’re building a community of confident trendsetters.